06
Web
Designing for Impact: How a Unified System Boosted Cox Automotive’s Engagement
Overview
The automotive industry is evolving rapidly, driven by advancements in electric vehicles, automation, and connected data shaping consumer market decisions. For those involved in buying, selling, or managing vehicles, Cox Automotive is a well-known name.
To stay ahead of changing customer demands and reinforce its status as the world’s leading service provider, Cox Automotive is enhancing its digital customer experience across Europe.
A new digital-first identity has been created to unify its extensive range of interconnected products and services.
The Challenge
To modernise and unify Cox Automotive’s digital presence by creating a cohesive design system that enhances user engagement and reflects the brand’s interconnected ecosystem of over 20 brands.
Team: Motion designer, Creative Director, Art Director
Involvement
Developed a comprehensive design system that ensured consistency across the website and its components. This included crafting intuitive motion principles that enhanced user engagement and designing a seamless, mobile-first interface that prioritised accessibility and usability.
By integrating a refined visual identity with thoughtful micro-interactions, I helped transform the customer journey, making it more dynamic, engaging, and conversion-focused. The result is a modern, interconnected digital experience that not only strengthens Cox Automotive’s brand positioning but also drives measurable business growth.
Conclusion
A refined Swiss-inspired typeface, precise grid system, and sophisticated color palette reshape customer perception, positioning Cox Automotive as a modern, interconnected, and seamless brand.
At the heart of the visual identity is a sleek, illuminated “X,” symbolizing the fluid exchange of data between businesses.
Designed with a mobile-first approach, the website integrates smooth micro-interactions and dynamic motion principles, creating an intuitive, user-focused experience that seamlessly links insights and solutions to business growth.
Since launch, the transformation has driven a 48% increase in interactions and a 24% rise in users within just six weeks, reinforcing the impact of a cohesive and engaging digital experience.
Next work
